Tags: Industry: Advertising,Airlines,TravelCompany: British AirwaysAgency: Ogilvy Mather,Ogilvy Mather LondonCountry: United KingdomPrize: London International AwardsYear: 2014Language: EnglishTopics: Emotional Marketing, Street Marketing
‘The magic of Flying’ for British Airways aims to remind people how magical flying can be. The ads are located on digital billboards in Chiswick and Piccadilly and interact with aircraft in the sky thanks to custom-built surveillance technology. (https://ogilvy.co.uk/)