In Denmark grocery chain SPAR is located in the small towns and like most local shops, they are threatened by depopulation and big supermarkets opening nearby. So to launch their new brand platform: En af de locale, we closed down all 121 SPAR stores across Denmark and when we opened again, we had replaced the logo on the store fronts with the name of the local grocer, so people could go shop ...
Laura Ries is an author of books and co-founder in of the advertising consultancy firm Ries & Ries with her father, Al Ries. She has also written several books.
Biografia
Lorenzo Marini (Monselice, 1958) è un pubblicitario e scrittore italiano.
Dopo gli studi artistici e la laurea in Architettura a Venezia nel 1980, lavora presso alcune agenzie pubblicitarie italiane: Ogilvy, Leo Burnett, Canard e Gruppo Armando Testa. Nel 1997 fonda a Milano la Lorenzo Marini & Associati, agenzia con filiali a Forlì e Torino e che nel 2010 apre una sede a New Yor ...
Leica - Soundlab
To celebrate the centennial and also promote the opening of Leica Gallery São Paulo - alongside the Cannes Grand Prix winning '100' film - we created Soundlab, a project to recreate the sounds of some of the most important pictures ever taken with a Leica. (http://saatchi.com)
Announcing the End of Period Taboos | #TouchThePickle
The film for Whisper titled ‘Touch the Pickle’ deals with the many period-related taboos prevalent in our society today. These age-old taboos have held women back from doing anything and everything during periods since ever. So this film urges women to break free from these taboos just like the protagonist in the film. (http://www.bbdoindia ...
Leica "100" via La Vida Leica
A new Leica "100" advertisement, relating to the Leica 100 year centennial and celebrating the opening of the Leica Gallery in Sao Paulo, Brazil. It recreates 35 historical Leica photos. (https://www.youtube.com)
Reference: http://lavidaleica.com
IKEA Second Hand English
When someone buys a new IKEA sofa, the old one is likely to end up at the junk yard even if it's still good but we think that's sad because we love furniture, and even if we want people to buy new IKEA furniture, we don't like to see old furniture go to waste. We wanted to raise sustainability awareness, through targeting a narrow group; people about to buy new furniture ...
RBS Get Cash
GetCash is a breakthrough mobile service for RBS customers. Recognizing that today’s always-on consumers are more likely to remember their mobile phones before their wallets when leaving home, GetCash delivers a unique 6 digit time-sensitive code that can be used to withdraw money from any one of over 8,000 ATMs across Britain. The code can be shared with friends or family ...
Burberry Kisses: A Google Art, Copy & Code Project
Burberry wanted to immerse millennials in the rich heritage of their 157-year-old brand by using technology to reach them on an emotional level. Our challenge was to bring the romance of Burberry into the digital space in order to spark a connection with a new generation.
Link to full case: https://www.thinkwithgoogle.com/campaigns ...
Falcons
As an advertising agency, we strive to make emotional connections with our audience. But those connections don’t always come from the most expected sources. After years of sightings, two rare Peregrine Falcons decided to lay their eggs on the roof of Campbell Ewald – right in front of our security camera. They did the work. All we had to do was amplify it for the world. Hence, the birth ...
OBI "Renovated Billboards"
OBI pushes ads for DIY stores beyond showing paint, saws or hammers by advertising more beautiful homes. On different run down houses, OBI renovates an area the size of an advertising billboard. (https://www.youtube.com)
Persil Small & Mighty and Microsoft Multiscreen campaign case study
Unilever and Mindshare set Microsoft a challenge - Build a multiscreen marketing solution across the Microsoft eco-system of products, and create a successful media formula that could become both scalable and repeatable in the future. Here is what we come up with. (https://www.youtube.com)
Hornbach Hammer
The DIY store chain HORNBACH does not just sell products, they supply passion for their customer's DIY projects. To manifest this, HORNBACH bought a tank and forged it into a DIY icon: 7000 hammers. The integrated campaign represents the journey of the hammer, how it became a symbol, as well as the hype that followed. (http://www.dandad.org)
NIKE: MAKE EVERY YARD COUNT
In a country of a billion, A young cricketer in India never looks at a lack of space as a problem. He looks at it as an opportunity. An opportunity to hit the ground harder, to run faster, to jump higher and stand taller. He looks at the lack of space, and makes more room for his cricketing dreams. He stares down at his 22 yards and makes every yard count. ...
CAR CREATION NRMA INSURANCE - Winner ADFEST 2014
To highlight the parts other insurers don’t cover, we built a working car out of all the parts. (http://www.whybintbwasydney.com)
THE PHOTOGENIC BEER KIRIN ICHIBAN - Winner ADFEST 2014
Photogenic beer? The strong buzz around this original idea made the campaign a favorite in social media and a big winner for Kirin's Ichiban Shibori Frozen Draft. (http://www.hakuhodo.jp)
SWISS International Airlines | Seats for Switzerland | Case Film
And once again, people in Switzerland told us who they miss most in the world and long to hold in their arms again. Families and friends who live thousands of kilometres apart from each other, and yet feel really close. And like every story, these also have their endings: find out now which stories touched the jury and voters the m ...
adidas - Nitrocharge Your Game [case]
The new adidas nitrocharge football boot is packed with 5 features that give back energy to a player whenever he makes a move. And that's exactly what players experienced in Nitrocharge Your Game. The more physical energy players put in, the more explosive the game. At 5 key-moments in the game, each tying back to the 5 boot features, players complete ...
Coca-Cola Rainbow Nation - 20 years of democracy in South Africa
In South Africa, a young democracy that has been dubbed 'The Rainbow Nation', April is Freedom month and 2014 marks the 20th anniversary of this democracy. In celebration of this, Coca-Cola are literally creating rainbows. Using sunlight, water, some fancy science and a little bit of magic, rainbows popped up all over the Johanne ...
Free coffee campaign
It's another salvo in the ongoing fast-food breakfast war: McDonald's announced Friday that it will offer customers nationwide a free cup of McCafe coffee for two weeks. (http://money.cnn.com)
