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Tag:
Creative Concept:Universality
Free coffee campaign
Free coffee campaign It's another salvo in the ongoing fast-food breakfast war: McDonald's announced Friday that it will offer customers nationwide a free cup of McCafe coffee for two weeks. (http://money.cnn.com)
Tags:
Industry:
Advertising
,
Beverage
,
Food
Company:
McDonald's
Agency:
Cossette
Country:
Canada
Year:
2013
Creative Concept:
Direct promotion
,
Universality
Type of content:
Commercial
Language:
English
Level:
Marketing mix level - Direct marketing
Topics:
Advertising