Tags: Industry: Advertising,Architecture,BeverageCompany: Coca ColaAgency: FCB,FCB JohannesburgCountry: South AfricaPrize: Loerie AwardsYear: 2014Creative Concept: MagicLanguage: EnglishTopics: Brand Marketing, Street Marketing
In South Africa, a young democracy that has been dubbed 'The Rainbow Nation', April is Freedom month and 2014 marks the 20th anniversary of this democracy. In celebration of this, Coca-Cola are literally creating rainbows. Using sunlight, water, some fancy science and a little bit of magic, rainbows popped up all over the Johannesburg CBD and enchanted the citizens of South Africa's busiest city. With the use of non-pottable water, the Joburg skyline was made as colourful as it's array of citizens from different backgrounds. (https://www.youtube.com)