The user drags and drops an image onto the Cheapflights banner, which captures and analyses it, then feeds the detailed content description of the image to multiple service APIs to establish if the photo shows a singer, actor or sports star. This information is then fed to ticket sale services, such as Ticketmaster or Songkick, to find out when and where next public event is taking place.&nbs ...
In Denmark grocery chain SPAR is located in the small towns and like most local shops, they are threatened by depopulation and big supermarkets opening nearby. So to launch their new brand platform: En af de locale, we closed down all 121 SPAR stores across Denmark and when we opened again, we had replaced the logo on the store fronts with the name of the local grocer, so people could go shop ...
David Risley has been blogging for 15 years - long before the word "blog" even existed. It was in 1998 that he started his first website on the free web space given to him by his ISP. Over the course of the next few years, that site turned into PCMech.com - a large technology blog. That tech blog grew to over a quarter million visitors per month, appeared in several major media outlets, and was ge ...
Only The Liberation
This is an interesting story of teenage rebellion, told in a compelling manner. To me this is the golden lesson: a great story is what everything else rests on, and is in turn amplified by all the other components. This is advertising (not just digital) done at a really high level. Amazing how they pulled this off! I really suggest you go check out the actual site – ...
Catch the Oreo - New AR App from Oreo
Get up! The first augmented reality smartphone app you cannot play while sitting down. OREO has just launched a new game app where users have to catch falling Oreos from a spaceship. (www.adtomic.dk)
The chocolate bar with 6,000 excuses
How do you increase sales with 24%, generate 2,3 mill. earned media impressions and generate more than 20,000 stories online? With a sticker! See the brand activation campaign Ogilvy Denmark created for Marabou Milk Chocolate (of Mondeléz) to turn around their sales using an unusual combination of shopper marketing, onpack promotion and social media marketing ...
The Canon Gig App
We all wish we could take better pictures at concerts. Unfortunately all we've got is our phone cameras and they're useless. (http://grey.com)
Volkswagen Erhvervsbiler
When business is bad for Volkswagen's business customers, the business is bad for Volkswagen. In a stagnant B2B market for small businessesand hard hit by the financial crisis , saw Volkswagen increased competition and an increased tendency to trade down to cheaper brands. To reverse the trend and defend its position as market leader , it was decided to give small busine ...
Coinoffers- ClickForCoins
Coins, was introduced in 2011 and in this period McDonald’s distributed approximately 5 million virtual Coins across all media platforms allowing consumers to collect the virtual currency through an app in exchange for real Coinoffers products at McDonald’s.
Link: https://www.ddb.com/blog/conferences/ddb-copenhagen-wins-grand-prix-at-danish-effies/
Philips Carousel for Cinema 21:9 TV - How they did it
Carousel is an online advertisement launched in April 2009 by Philips to promote Philips Cinema 21:9 LCD televisions. The 139-second (2m19s) piece is a continuous tracking shot of a frozen moment after an armoured van heist gone wrong, with robbers dressed in clown masks holding a pitched battle wi ...
Generous Store
To reconnect their brand with generosity and inspire people to see the positive effects of being generous Danish chocolate brand Anthon Berg opened the world’s first chocolate store where you couldn’t pay with cash or credit cards, just good deeds. The pop-up store was only open for a day and had people queuing up for one and a half hours to make generous promises towards a friend ...
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. Lindstrom's BOOKS include Buyology - Truth and Lies About Why We Buy (Doubleday Business, division of Random House) and Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Crown Publications, a division of Random House), his first title written for consumers, for which Lindstro ...
