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Martin Lindstrom

Martin Lindstrom

Biography

Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. Lindstrom's BOOKS include Buyology - Truth and Lies About Why We Buy (Doubleday Business, division of Random House) and Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Crown Publications, a division of Random House), his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment – inspired by the 2009 FILM, The Joneses – to study the effects of social influence on purchasing decisions.

 

Lindstrom is a columnist for Fast Company, TIME Magazine and Harvard Business Review and frequently contributes to NBC's Today show. Lindstrom has written six books on brands and consumer behavior. He is the founding partner and Chairman of the Board of Buyology Inc. and Director of Brand Sense Agency. In 2011, Lindstrom appeared in the Morgan Spurlock (Super Size Me) MOVIE documentary The Greatest Movie Ever Sold and on America’s Next Top Model.

In Buyology - Truth and Lies About Why We Buy, Lindstrom analyzes what makes people buy in a world which is cluttered with messages like advertisements, slogans, jingle, and celebrity endorsements. Through a study of the human psyche, he discusses the subconscious mind and how it PLAYS a major role in deciding what the buyer will buy. The author claims to have studied the behavior of 2,000 humans for three years.

Bibliography : http://www.martinlindstrom.com/books-by-martin-lindstrom/

Contact :        http://www.martinlindstrom.com/

 

Ideabase

Tags: Country: Denmark
Language: English
Topics: Brand Marketing, Digital Marketing, Neuromarketing

Video Youniversity

Buy.ology by Martin Lindstrom (Book Brief)

In order to understand the effects of branding on the mind, branding expert and author Martin Lindstorm conducted the world's largest neuromarketing study. In this video he shares his discoveries about why we seem to be immune to cigarette health warnings, why we squeeze a lime into a bottle of Corona, and how to smash your brand into a thousand pieces and have it still be recognizable.

Martin Lindstrom: Delving Inside the Consumer's Mind

Martin Lindstrom: Delving Inside the Consumer's Mind

Martin Lindstrom: Three Future Trends in Marketing

Martin Lindstrom: Three Future Trends in Marketing

Brandwashed: branding expert Martin Lindstrom says consumers need to become more savvy

Consumers, believing they have been empowered, are now harnessing social media to build up and tear down brands. But many companies are guilty of manipulating these consumer decisions. Martin Lindstrom reveals how this blurring of social bonds and marketing strategy is happening before our eyes in his new book "Brandwashed". Consumers, he says, need to wake up and become savvy to these influences and use social media more responsibly.

Martin Lindstrom: The Art of Marketing

See the full article on TheArtOf.com: http://artof.co/16sWSOb Martin Lindstrom is a New York Times and Wall Street Journal bestselling author, the CEO and Chairman of the Lindstrom company and the Chairman of Buyology, Inc. (New York) and BRAND Sense agency (London). In 2009, he was recognised by Time magazine as one of the world's most influential people. Lindstrom is an advisor to Fortune 100 companies including the McDonald's Corporation, NestlÉ, American Express, Microsoft Corporation, The Walt Disney Company and GlaxoSmithKline.
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