Tags: Industry: Advertising,Beverage,TravelCompany: Anheuser-Busch InBev N.V.Agency: Shine LimitedCountry: New ZealandPrize: Clio AwardsYear: 2014Language: EnglishTopics: Brand Marketing
To support the discovery of new music during NZ Music Month we worked to develop a playable street poster with conductive ink circuitry, onboard storage and amplification. The entire AO poster operated as a speaker - a world first. As well as playing ten tracks, the poster could generate interactive musical effects. (http://www.shinelimited.co.)