Tags: Industry: Advertising,ArchitectureCompany: BghAgency: Saatchi SaatchiCountry: ArgentinaPrize: Cannes Lion Prize,Clio Awards,New York Festival,One Show,Wave FestivalYear: 2014Language: EnglishTopics: Social Marketing
During summer there are a lot of houses that practically turn into an oven. So BGH decided to grant extra discounts to the houses that get exposed more to the sun than others. They created a sunshine-hour based discount system together with Google maps. The more hours your house is exposed to the sun, the more discount you get on a BGH air conditioner. (http://creativecriminals.com/)