Tags: Industry: Advertising,Beverage,Computer,TelecommunicationCompany: Coca Cola,Microsoft CorporationAgency: YRCountry: United Arab EmiratesPrize: Dubai Lynx,New York FestivalLanguage: EnglishTopics: Brand Marketing
The Hello Happiness Phone Booth accepts bottle caps instead of coins to make a free three-minute international phone call. The booths were installed at labour camps where the workers live, making it easy for them to call home, any day at any time. Through the booth, every time a worker opened a Coke they were able to share a few minutes of happiness with their families back home. (http://www.creativeguerrillamarketing.com)