It’s Friday the 13th – probably not the best day for buying a lottery ticket, all things considered. But people in Lebanon are able to avoid the curse of the unluckiest date thanks to a smart bit of online magic from Loto Libanaise and Impact BBDO Dubai.
Loto Libanaise wanted everyone to feel lucky when playing, even the most superstitious, so their agency Impact BBDO Dubai hit upon a w ...
All children think about their future. To know what it is that they think about, Emirates NBD conducted a social experiment asking children to send a message to their future selves. And while they spoke to their future selves, their parents watched. Turns out, they seek many more achievements in their future than just the professions we imagine them in. And while we may not be a part of their futu ...
With Creating more play in MENA, it reinvented the soft drink's strategy in the region with a distinctive teen engagement platform based on gaming.
(https://www.warc.com)
The group of workers come from almost all the south Asian & African countries looking to touch dreams that are perhaps very much out of their reach.
SmartLife has the aim the development and overall benefit is what we consider our priority. Whether that’s by setting them up with free English language lessons every week or by providing mentoring, even occasional trips outside the labour camps ...
Too Depressing
Du partnered up with VOX to offer people a mid-week taste of the weekend by offering two tickets for the price of one. To communicate the offer, the idea was based on true human insights about movie genres and entertainment. The result was a series of unique ads that bring out the different elements of what makes a movie much more enjoyable when watched with a friend.
Li ...
Lucky Iron Fish: Shape of Health
The Lucky Iron Fish™ is strategically partnered with multiple NGO's in Cambodia for distribution of the fish. The potential market for the fish is worldwide as iron deficiency occurs in the developing and developed world and there is an opportunity to create business opportunities in the developed world to sponsor support of the product in the developing world. ( ...
Lifebuoy Handle on Hygiene
Lifebuoy, creators of the world’s number 1 selling germ protection soap, launched an impactful shopper activation campaign to highlight the dangers of bacteria found on supermarket shopping trollies. ‘Handle on Hygiene’ is an innovation attached to shopping trolley handles that, when swiped across, applies a thin layer of sanitiser liquid, killing 99.9% of bacteri ...
The Autocomplete Truth: Kick-starting a modern conversation on gender equality
The campaign reveals for the first time the shocking results about women, which initiated people to join a global discussion on gender equality through our campaign hashtag (#womenshould). We then expanded the conversation through an online film, which contrasts the milestones of women over the last century with today ...
Skype Coca-Cola Christmas Booth
The Hello Happiness Phone Booth accepts bottle caps instead of coins to make a free three-minute international phone call. The booths were installed at labour camps where the workers live, making it easy for them to call home, any day at any time. Through the booth, every time a worker opened a Coke they were able to share a few minutes of happiness with their f ...
