Tags: Industry: CinemaCompany: DuAgency: Leo BurnettCountry: United Arab EmiratesPrize: Asia Pacific Advertising,Cannes Lion Prize,Cristal Awards,DAD Awards,Dubai Lynx,Epica Award,London International Awards,Mena Cristal Awards,New York FestivalYear: 2014Creative Concept: Do It in ReverseType of content: Video case studyLanguage: EnglishLevel: Product level - ProductTopics: Brand Marketing