Tags: Industry: AdvertisingCompany: MegafonAgency: AxisCountry: Russian FederationPrize: Cannes Lion Prize,DAD Awards,Eurobest,Golden Drum,Intercontinental Advertising Cup,MIAF AwardsYear: 2014Language: EnglishTopics: Street Marketing, Creativity
MegaFaces Pavilion in the Olympic Park in Sochi was an interactive high-tech structure with gigantic 3D portraits of dozens thousands of Russian fans shown on one of its walls by means of a special technical solution. Each visitor of the pavilion could take part in 3D scanning and find their place in history. 3D portraits were created with 11,000 telescopic cylinder pipes. Each of them could be pushed forward 2 meters maximum, which was used to make three-dimensional forms in architectural scale. (http://axisagency.ru)