Tipp-ex Case Study - "A hunter shoots a bear"
For the first time ever, we engaged viewers and allowed them to change the name of a video and to rewrite the story. They created the Tippexperience. It started with a video called "a hunter shoots a bear". Viewers can write and rewrite anything they want. As many times as they want. Directly in the title of the video.
Too Depressing
Du partnered up with VOX to offer people a mid-week taste of the weekend by offering two tickets for the price of one. To communicate the offer, the idea was based on true human insights about movie genres and entertainment. The result was a series of unique ads that bring out the different elements of what makes a movie much more enjoyable when watched with a friend.
Li ...
Sapeurs
the latest Guinness ad celebrates real people with extraordinary integrity and character, in real situations, featuring the ‘society of elegant persons of the Congo’, otherwise known as the ‘Sapeurs’. (http://www.amvbbdo.com)
Pennies For Life
The average charity donor is unlikely to get a thank-you note that is broadcast to hundreds of people within seconds. But that's what happened to people giving money to the MicroLoan Foundation at a west London shopping centre in February. This case video shows how it was done. The messages were part of DLKW Lowe's Pennies for Life campaign for the charity, on a digital advertis ...
adidas All Blacks All Undefeated
We knew social would get stormed with conversation if they proved victorious, so we decided to plan for this seminal moment by tapping into the euphoria in real time. That's why we decided to do something the audience couldn't ignore: we changed the www.allblacks.com URL to wwwwwwwwwwwwww.allblacks.com - with each 'W' signifying an All Blacks win. (http:// ...
Akanksha's Message Barter
In India what do you do when you don't have money for advertising? You 'force' celebrities to campaign for you! Akanksha, an NGO, runs schools for underprivileged children and needed teachers. Ogilvy & Mather Mumbai tried an experiment called 'Message Barter' - with school children spreading a message for India's biggest celebrities and in return, they asked them to ...
Honda Honda H2O
The FCX Clarity, that emits nothing but water from its exhaust, is a powerful example of Honda’s commitment to the environment. Virtually unknown in Australia, our job was to educate Australian drivers about the FCX and start a conversation about hydrogen fuel, inspiring them to find out more. So we created a brand of water called H2O, putting the FCX’s game-changing (and world ...
Johnson & Johnson: Hello My Name Means
The "Hello my name means" is an App that provides a compiled statistical data on names. This information is extracted from Internet sources such as websites, social networking and other apps. The App intends to help moms and dads who want to check this kind of data before choosing the name of their future baby and also to everyone who have any interes ...
GOOGLE Nightwalk Case film
Google Night Walk is a digital, interactive version of one of Julie de Muer’s favorite audiowalks. Users are taken via Google maps on a guided tour through the back alley of Cours Julian in Marseille. The film and experience immerse users in the sounds and culture of Marseille using the latest Google technology. (https://www.72andsunny.com/)
Buick - Human Traffic Signs
In China someone is injured in a traffic accident every three minutes, and every ten minutes, someone dies as result of one. Pedestrians and drivers failing to acknowledge and obey traffic signs is key to these tragic statistics. Working with client Buick of Shanghai General Motors, Lowe China has created a road safety campaign to alert drivers about obeying traffic s ...
Casinó Di Venezia - Keep Playing
Abbiamo trasformato due nastri bagagli dell'aeroporto Marco Polo di Venezia in gigantesche roulette. I passeggeri hanno potuto scommettere su quale numero il loro bagaglio sarebbe stato riconsegnato. I bagagli in arrivo sul numero 16 (da 1638, anno della fondazione del Casinó di Venezia) hanno vinto istantaneamente un gadget. A tutti i passeggeri sono stati offer ...
Walkers - Ambient Sandwich Case Study
To prove that Walkers can make any sandwich more exciting, we planned a day of surprise events that would make the quiet village of Sandwich in Kent become national news. The events delighted local people, and through a PR strategy that combined traditional and social media, we engaged millions of people across the country. (http://www.amvbbdo.com/)
Coca-Cola Happiness Flag: It's Here! - 2014 FIFA World Cup™
The faces of football fans from 207 countries made it onto the pitch at Arena de Sao Paulo before the opening match of the 2014 FIFA World Cup as Coca-Colaunveiled “The Happiness Flag” before an estimated global audience of more than 1 billion people. The largest-ever, digitally produced Photomosaic® flag used more than 2 ...
LEGO Builders of Sound - Making-Of
For the launch of Star Wars 3D: Episode 1 Lego asked for an innovative and attention-grabbing promotion to advertise the LEGO Star Wars sets. (http://www.serviceplan.com)
