Tags: Industry: Advertising,BeverageCompany: Coca ColaAgency: IGNITION INCCountry: BrazilPrize: Cristal AwardsYear: 2014Creative Concept: Collaboration,Inclusion,MosaicLanguage: EnglishTopics: Event Marketing
The faces of football fans from 207 countries made it onto the pitch at Arena de Sao Paulo before the opening match of the 2014 FIFA World Cup as Coca-Colaunveiled “The Happiness Flag” before an estimated global audience of more than 1 billion people. The largest-ever, digitally produced Photomosaic® flag used more than 200,000 fan-submitted images to recreate a unique design in 192 printed nylon fabric panels. (http://www.coca-colacompany.com/)