Tipp-ex Case Study - "A hunter shoots a bear"

For the first time ever, we engaged viewers  and allowed them to change the name of a video and to rewrite the story. They created the Tippexperience. It started with a video called "a hunter shoots a bear". Viewers can write and rewrite anything they want. As many times as they want. Directly in the title of the video.

Take a look behind the scenes at TippEx's successful Hunter Shoots a Bear campaign buy Buzzman. The campaign quickly became a worldwide viral phenomenon, amassing over 35 million views within the first 100 days of launching.