Tags: Industry: AdvertisingCompany: MiniAgency: Serviceplan GroupCountry: GermanyPrize: Cannes Lion PrizeYear: 2018Creative Concept: To playType of content: CommercialLanguage: EnglishLevel: PlaceTopics: Brand Marketing
Posters are installed in Berlin, inviting pedestrians to take a shortcut under the motto "Faster through the city with MINI Connected". These can be seen, for example, on Gartenstraße, where a staircase over a wall makes for faster progress, on Lotte-Lenya-Bogen, where a tunnel passage under a railway line saves the detour via the far-flung underpass and also on Linienstraße in Mitte, where crossing a football pitch replaces the long way around the block of houses. (https://lbbonline.com)