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Small Business Day

Small Business Day

 

Small Business Day

In 2010 American express took an initiative with the help of Crispin Porter + Bogusky to make a new Small business saturday right after Black Friday to support the small business all over United States. It went big each year and made to the list of top 10 trending topic on Twitter. 

 

 

Tags: Industry: Banking
Company: American Express
Agency: Crispin Porter + Bogusky
Country: United States
Prize: Cannes Lion Prize
Year: 2013
Type of content: Video case study
Language: English
Level: Market level - Changing the time
Topics: Direct Marketing, Social Media Marketing