No ano em que comemora seu centenário no País, a IBM Brasil realizou na Pinacoteca de São Paulo o projeto ‘A Voz da Arte’, que usa a computação cognitiva para tornar o passeio ao museu ainda mais interativo e personalizado. A companhia criou um assistente cognitivo que responde perguntas dos visitantes sobre sete obras de arte do acervo da Pina. A visita guiada com a tecnologia IBM Watson foi aber ...
A Boy and his atom
The ability to move single atoms—the smallest particles of any element in the universe—is crucial to IBM’s research in the field of atomic memory. But even nanophysicists need to have a little fun. In that spirit, IBM researchers used a scanning tunneling microscope to move thousands of atoms, all in pursuit of making a movie so small it can be seen only whe ...
IBM Smarter Cities
In 2013 IBM lauches a campaign called Smarter Cities. The moto for the campaign was to create ads with a purpose. They created benches, walking tracks, shades to help people.
IBM Ad Changes Color To Match Your Outfit
In the retail industry, for example, consumer data around something as simple as color can have massive implications around shipping, inventory and, ultimately, overall sales. This interactive billboard is a simple and engaging virtual demonstration of how a smarter retail system can work. (http://www.bcreative.al/)
IBM & Ogilvy France Create Ads With A New Purpose in its latest
IBM is committed to creating solutions that help cities around the world get smarter so life in those cities can be better. That’s why IBM and Ogilvy Paris worked together to spark positive change in the “People for Smarter Cities” project, which unites city leaders and forward-thinking citizens. To spread the wor ...
