Tags: Industry: Consumer GoodsCompany: GladeAgency: Ogilvy MatherCountry: United StatesPrize: Clio AwardsYear: 2016Type of content: Video case studyLanguage: EnglishTopics: Brand Marketing, Emotional Marketing
The Museum of Feelings was an interactive experience built to showcase the connection between scent and emotion. Visitors were taken on a sensory journey through the Museum, where Glade® fragrances acted as the muse to inspire visitors to explore their emotions. The exterior of the Museum changed color based on the mood of New York City. (http://www.scjohnson.com)