Yes-No English
Procter and Gambles dishwashing liquid YES (Fairy) is hugely popular in Sweden. The problem is that some people, apparently, still say no to Yes. Thats why we launched a campaign to find these consumers and offer them an "alternative"; No. Voilá! Problem fixed - The power of Yes for people who say no to Yes. Being a brand campaign for Yes, the desired outcome is to present Yes a ...
The Drinkable Book - Water is Life
“The Drinkable Book,” the first-ever Manual that teaches safe water tips and serves as a tool to kill deadly waterborne diseases – providing the reader with an opportunity to create clean, drinkable water with each page. “The Drinkable Book” features a brand new type of paper which works like a scientific coffee filter. Each page of the book is coated with si ...
SHARE MY DABBA
Two channels made sharing food a reality – the on-ground Dabbawala network and social media. With the Share sticker they transformed the century old food-delivery network into a food-sharing network. The network itself distributed our Share stickers and communication cards, free of charge. Untouched-uneaten food in your dabba (lunchbox)? Just put the Share sticker on it. The dab ...
OFFLINE BOOK - Math Paper Press Cannes Lions 2014
Math Paper Press needed to find a way to keep books in print relevant. To demonstrate that books never go offline, DDB Group Singapore turned offline pages into offline books. Using simple HTML patches, they customised offline pages and turned them into book excerpts. So whenever people lost their internet connection they load ...
Cannes Lions 2014 Winner / Magistral Medical Examination (Grey Argentina)
Por primera vez hicimos a los hombres protagonistas. No sólo haciéndolos lavar platos, sino también demostrando que al hacerlo no corren ningún tipo de riesgo médico. (http://grey.com/)
Pringles Crunch Band - Case Movie
Crunch Band is the app that enables anyone to play like a rock god. At the tap of the bottom, you turn your smartphone into a guitar, drum or bass. Unlock new instrument by scanning Pringles barcodes and transfor tube into a speaker. (http://www.cpbscandinavia.com/)
Taxi - Minicuotas Ribeiro - Almacén
Desde hace años Ribeiro trabaja su campaña bajo el concepto de Minicuotas. Es un beneficio reconocido y valorado en cada una de las plazas en las que Ribeiro está presente. Con el lanzamiento del e-commerce, debíamos llevar este concepto al universo digital. Ribeiro.com.ar tiene como objetivo ocupar una plaza en la que la compañía no tiene un número importante ...
'Bodyform Responds...' :: Cannes Lions 2013 - Case Study Video
Bodyform had a reputation for innovation and a close relationship with women, including legendary 1980s TV ads that celebrated empowerment of women. However, communications in the category are still restrictive – many UK women’s fashion magazines refuse to carry any feminine care advertising. How could Bodyform reignite its rela ...
NIVEA Solar Ad Charger (English)
Thanks to a solar panel as thin as paper, our unique print ad for NIVEA Sun allowed people to plug in and actually charge their cell phones while enjoying the sun with the protection of NIVEA Sun products. (http://www.fcb.com/)
Real Fruit Boxes: Fruits in the form of the packaging
Consumers tend to doubt that juice boxes are all-natural. So Camp Nectar created juice boxes to brim with real fruit juice. By developing special molds, we were able to grow oranges, limes, passion fruits and guavas in the shape of Camp Nectar juice boxes—right down to the straw. We then exhibited our “real juice boxes” in supermarkets. (http ...
