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NIVEA Solar Ad Charger (English)

NIVEA Solar Ad Charger (English)

NIVEA Solar Ad Charger (English)

Thanks to a solar panel as thin as paper, our unique print ad for NIVEA Sun allowed people to plug in and actually charge their cell phones while enjoying the sun with the protection of NIVEA Sun products. (http://www.fcb.com/)

 

Tags: Industry: Advertising,Consumer Goods
Company: Beiersdorf AG
Agency: DraftFCB Sao Paulo,FCB
Country: Brazil
Prize: Cannes Lion Prize,One Show,Wave Festival
Year: 2013
Language: English
Topics: Brand Marketing