'Bodyform Responds...' :: Cannes Lions 2013 - Case Study Video

Bodyform had a reputation for innovation and a close relationship with women, including legendary 1980s TV ads that celebrated empowerment of women. However, communications in the category are still restrictive – many UK women’s fashion magazines refuse to carry any feminine care advertising. How could Bodyform reignite its relationship with women, when outspent and out-traded by the competition? (http://www.carat.com/)