Tags: Industry: Advertising,Consumer Goods,FoodCompany: Camp NectarAgency: IsobarCountry: BrazilPrize: Cannes Lion PrizeYear: 2012Language: EnglishTopics: Lateral MarketingMax's favourites: Max's Favourites
Consumers tend to doubt that juice boxes are all-natural. So Camp Nectar created juice boxes to brim with real fruit juice. By developing special molds, we were able to grow oranges, limes, passion fruits and guavas in the shape of Camp Nectar juice boxes—right down to the straw. We then exhibited our “real juice boxes” in supermarkets. (http://www.isobar.com/)