Tags: Industry: Advertising,BeverageCompany: Salta CervezaAgency: Ogilvy Mather,Ogilvy Mather Buenos AiresCountry: ArgentinaPrize: Cannes Lion Prize,Clio AwardsYear: 2012Language: EnglishTopics: Emotional Marketing
Argentina is the country with most football fans in the world. But in the north, in the Salta province, the New Zealand of Argentina, everybody loves rugby. That´s why Salta beer wanted to make rugby fans live a unique experience.
The Rugbeer Machine by Salta Beer. The first ever vending machine that gives rugby players what they want most for doing what they do best. One cold Salta Beer per tackle. (https://www.youtube.com/)