Tags: Industry: AdvertisingCompany: Anheuser-Busch InBev N.V.Agency: Saatchi Saatchi,Saatchi Saatchi Buenos AiresCountry: ArgentinaPrize: Cannes Lion Prize,New York FestivalYear: 2012Language: EnglishTopics: Brand Marketing, Social Media Marketing
In a time where everyone has a digital camera and Facebook photo tags are inevitable, it’s time to step up your game. That’s why Norte Beer came up with the clever tagline, “Night is very dangerous.” The beer company also created the first intelligent beer cooler that also detects camera and cell phone flashes and will reflect back the powerful flash and render the photo ruined. The cooler has 4 sensors and accompanying flash systems to give 360-degree protection from the threat of being Facebook tagged on a night out with some friends. (http://datab.us/)