Tags: Industry: TravelCompany: LuftansaAgency: DDB,DDB Stockholm,PlopCountry: SwedenYear: 2012Type of content: Video case studyLanguage: EnglishTopics: Promotion
Where you wake up tomorrow? Anywake is an alarm clock that takes you to different places in the world. It wakes you up with the sound of a randomly selected city in the world. To turn off the alarm, you must guess which. Guess you're right, you get a discount on the ticket to the city by Lufthansa. (www.ddb.se)