Tags: Industry: Distribution,RetailCompany: E-Mart,EmartAgency: CheilCountry: Korea, Democratic People's Republic ofYear: 2012Type of content: Video case studyLanguage: EnglishTopics: Advertising
We built a remote controlled, gigantic balloon, named Flying Store, with the Wi-Fi router embedded. “Free Wi-Fi” is written on the Flying Store balloon which makes an unexpected appearance in downtown areas with large population such as Time Square and Gangnam Station. When people see Flying Store and connect to the Wi-Fi of Flying Store with their smartphones, they can download discount vouchers for various products and giveaways. (www.cheil.com)