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                          Emart Flying Store

                           

                          Emart Flying Store

                          We built a remote controlled, gigantic balloon, named Flying Store, with the Wi-Fi router embedded. “Free Wi-Fi” is written on the Flying Store balloon which makes an unexpected appearance in downtown areas with large population such as Time Square and Gangnam Station. When people see Flying Store and connect to the Wi-Fi of Flying Store with their smartphones, they can download discount vouchers for various products and giveaways. (www.cheil.com)

                           

                           

                          Tags: Industry: Distribution,Retail
                          Company: E-Mart,Emart
                          Agency: Cheil
                          Country: Korea, Democratic People's Republic of
                          Year: 2012
                          Type of content: Video case study
                          Language: English
                          Topics: Advertising

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