Tags: Industry: GovernmentCompany: Colombian Ministry of DefenseAgency: Lowe SSP3Country: ColombiaPrize: Cannes Lion Prize,DAD Awards,Epica Award,Kinsale Shark Advertising Festival,London International Awards,One ShowYear: 2012Creative Concept: Emotion,EnergyType of content: Video case studyLanguage: EnglishTopics: Guerrilla Marketing