Tags: Industry: Advertising,Automotive,RetailCompany: FiatAgency: Isobar Sao PauloCountry: BrazilPrize: El Sol,Wave FestivalYear: 2014Creative Concept: Crm,Digitalizing,Direct promotion,Live VideoLanguage: EnglishLevel: Market level - Changing the occasion,Market level - Changing the place,Market level - Changing the time,PlaceTopics: Emotional Marketing, Marketing innovation