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Daffy's Virtual Peep Show

Daffy's Virtual Peep Show

Daffy's Virtual Peep Show

We drew Times Square traffic into the new Daffy’s Store by communicating the off-price retailer’s high fashion, low price position. Creating a peep show enabled us to show customers what %80 off REALLY looks like.

Link: http://devitoverdi.com/daffys-peep-show/

Tags: Industry: Fashion
Company: Daffy's
Agency: DevitoVerdi
Country: United States
Prize: One Show
Year: 2010
Type of content: Video case study
Language: English
Level: Marketing mix level- Sales Promotions
Topics: Brand Marketing, Retail Marketing, Street Marketing