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News Bottle!

News Bottle!

 

News Bottle!

In 2015 The Mainichi Newspapers created a campaign with the help of Densu Tokyo. They turned the mineral water packaging into the newspaper in order to target the young genreation.

 

 

Tags: Industry: Beverage,Editorial
Company: The Mainichi Newspapers
Agency: Dentsu Inc. Tokyo
Country: Japan
Prize: ADC Awards,Clio Awards,One Show
Year: 2014
Creative Concept: Matrioska,Qr code
Type of content: Video case study
Language: English
Level: Market level - Changing the place,Market level - Changing the target,Place,Marketing mix Level - Social Media
Topics: Advertising,Retail Marketing,Social Media Marketing
Max's favourites: Max's Favourites