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Company:The Mainichi Newspapers
News Bottle!
News Bottle! In 2015 The Mainichi Newspapers created a campaign with the help of Densu Tokyo. They turned the mineral water packaging into the newspaper in order to target the young genreation.
Tags:
Industry:
Beverage
,
Editorial
Company:
The Mainichi Newspapers
Agency:
Dentsu Inc. Tokyo
Country:
Japan
Prize:
ADC Awards
,
Clio Awards
,
One Show
Year:
2014
Creative Concept:
Matrioska
,
Qr code
Type of content:
Video case study
Language:
English
Level:
Market level - Changing the place
,
Market level - Changing the target
,
Place
,
Marketing mix Level - Social Media
Topics:
Advertising
,
Retail Marketing
,
Social Media Marketing
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