Oreo Daily Twist
As part of the 100th birthday celebration, this real-time effort captured current events through the lens of an OREO illustrating milestones, news, celebrations and pop-culture conversations for 100 straight days.
Link: http://www.fcb.com/our-work/daily-twist
HELLMANN'S RECIPE RECEIPT
Most people still think that mayonnaise is only good for sandwiches. Hellmann's has already been teaching the different uses of mayonnaise but the biggest challenge was point of sale. So they introduced this innovative idea of Recipe Receipt where a custom recipe was generated on the receipt including all other ingredients purchased.
Cornetto Love Plane
LOLA gave Cornetto the idea of launching the first airplane with a banner connected to Twitter. Summer lovers could therefore declare their feelings in front of everyone on the beaches of Spain.
All that the young people had to do was tweet a message followed by the hashtag #cornettoskytweets and the results were heart-warming, emotional and funny. Among the many tweets tow ...
Honest Tea - The Most Honest City In America
At Honest Tea we’ve always been curious to see if the rest of the country feels as strongly about honesty as we do, so we developed a social experiment to find out if people would pay for their beverages on the honor system if no one appeared to be watching.
The results might surprise you.
Link: https://www.honesttea.com/nationalhonestyind ...
Vitamilk Dead batteries
Vitamilk, Thailand's driving soymilk brand, has been energizing Thai individuals for more than 55 years, and they needed to help customers to remember their particular reviving force in another and important way.
To accomplish this, BBDO Proximity Thailand manufactured the Vitamilk Recharge Station "Dead Batteries for Dead Batteries", the world's first signboard that ga ...
Equal Equalculator
With the help of Minsdshare Equal made an Mobile app for the health concious people of thailand. Since, they can't compete with the giants competitor they used celebribity endorsedment. Each time they appear on Televisions the no. of download increases. Which helps the comapny to gain a marketshare in the industry of Sweetners.
MAGNUM Try Shoot Share
Online networking sat at the heart of the spreadable substance system of Try-Shoot-Share. The organization fuelled conclusion pioneer informal exchange by welcoming the KFOFs to a restrictive sneak peak occasion in front of the official dispatch, where they found themselves able to devour a Magnum roused menu and join in a chocolate masterclass. The occasion parti ...
Free coffee campaign
It's another salvo in the ongoing fast-food breakfast war: McDonald's announced Friday that it will offer customers nationwide a free cup of McCafe coffee for two weeks. (http://money.cnn.com)
McDonald's: Surprise Alarm
Set your alarm for the morning, or set it for the evening! McDonald's® Surprise Alarm App will reward you at any time of the day. (https://www.mcdonalds.com)
SHARE MY DABBA
Two channels made sharing food a reality – the on-ground Dabbawala network and social media. With the Share sticker they transformed the century old food-delivery network into a food-sharing network. The network itself distributed our Share stickers and communication cards, free of charge. Untouched-uneaten food in your dabba (lunchbox)? Just put the Share sticker on it. The dab ...
Chipotle - Farmed and Dangerous Case Study
In what's probably Chipotle's most outrageous attempt to get customers to think about the meat they eat, the food company will debut a new show on Hulu called Farmed and Dangerous. The show will run as a four-episode series focusing on a fictional industrial agriculture company that comes up with a dubious plan to feed cows petroleum-base ...
Cornetto Cupidity Case Study
Challenged with finding a new way of engaging a teenage audience in a modern world, Cornetto shots four 10-minute films in different global locations – Istanbul, LA, Hong Kong, and London, incorporating new music from up-and-coming acts. The unifying theme of the works is love. (http://www.rsafilms.com/)
McDonald's - Fruit Match
For the launch of iced smoothies we created perhaps the world's tightest integration between mobile and commercials on TV. By using McDonald's Sweden Smartphone app in could be in real time play a gissnings games against TV ad and win a Smoothie. (http://ddb.se/)
Amul's Best on OOH Since times
Amul butter’s chubby little Indian girl in her polka-dotted frock has been around on their quirky and creative posters since 1966. These advertisement posters have never failed to entertain us with their witty taglines and humorous concepts. These Amul butter advertisements have found their inspiration in various sources, including sports, politics, Indian Cinema a ...
McDonalds "Pick N' Play" Interactive - Experiential Outdoor Ad
McDonald’s last year has launched a new interactive outdoor campaign that has ditched the QR code for a billboard that can be controlled by nearby fans on their mobile devices. The users’ smartphone technology identifies their location and they are able to engage directly with the game — after 30 seconds, standing a chance to win McD ...
Generous Store
To reconnect their brand with generosity and inspire people to see the positive effects of being generous Danish chocolate brand Anthon Berg opened the world’s first chocolate store where you couldn’t pay with cash or credit cards, just good deeds. The pop-up store was only open for a day and had people queuing up for one and a half hours to make generous promises towards a friend ...
Lidl: The Little Pub
With food that is as good as anybody's, at prices lover than everybody's, it's essentially Christmas all year round when shopping at Lidl. In our festive instalment of the #LidlSurprises campaign, we see a local community’s genuine surprise when they discover the sumptuous meal they've just enjoyed was all courtesy of Lidl. (http://tbwa-london.com/)
The New Starbucks App for iPhone
Place an order and pay ahead on the Starbucks® app for iPhone®. That means you can walk in and without waiting in line, ask a barista for your freshly made order at the pickup area. (http://www.starbucks.com/)
Domino's Pizza: GPS App
This app takes full advantage of GPS and allows someone to order a pizza anywhere, even on the go, from a mobile phone. (http://www.hakuhodo.co.jp/)
