Tags: Industry: FoodCompany: Algida,CornettoAgency: LOLA MadridCountry: SpainYear: 2013Creative Concept: Direct promotion,interactionType of content: Video case studyLanguage: EnglishTopics: Emotional Marketing, Social Media Marketing
LOLA gave Cornetto the idea of launching the first airplane with a banner connected to Twitter. Summer lovers could therefore declare their feelings in front of everyone on the beaches of Spain.
All that the young people had to do was tweet a message followed by the hashtag #cornettoskytweets and the results were heart-warming, emotional and funny. Among the many tweets towed by the love plane was a marriage proposal, which was accepted there and then on the beach! (www.hello-lola.com)