Tags: Industry: FoodCompany: EqualAgency: MindshareCountry: ThailandPrize: MAAT AwardYear: 2013Type of content: Video case studyLanguage: EnglishLevel: Marketing mix level - AdvertisingTopics: Social Marketing, Viral Marketing
With the help of Minsdshare Equal made an Mobile app for the health concious people of thailand. Since, they can't compete with the giants competitor they used celebribity endorsedment. Each time they appear on Televisions the no. of download increases. Which helps the comapny to gain a marketshare in the industry of Sweetners.