Tags: Industry: FoodCompany: MagnumAgency: MindshareCountry: ThailandPrize: MAAT AwardYear: 2013Type of content: Video case studyLanguage: EnglishLevel: Positioning,Marketing mix Level - Social MediaTopics: Social Media Marketing
Online networking sat at the heart of the spreadable substance system of Try-Shoot-Share. The organization fuelled conclusion pioneer informal exchange by welcoming the KFOFs to a restrictive sneak peak occasion in front of the official dispatch, where they found themselves able to devour a Magnum roused menu and join in a chocolate masterclass. The occasion participants were shot eating the item and their suppositions about the premium eating knowledge sneak-saw through Facebook, Instagram, Twitter and KFOF web journals.