Cocio Summer Shake
We were briefed to make a banner campaign. But challenged the client to go further than that - and let users create their own "summer mash up" in the form of a musical track.This allowed us to use the radio media in a different way - by making the airwaves available for playing user generated content. It also gave us the opportunity to make "Cocio Summer Shake" a social experi ...
Pleasure Hunt
We follow a young pleasure seeker, who in true acrobatic style, makes her way through the internet whilst interacting with different brands. Her objective is to get to the new Magnum Temptation ice cream. Along the way she captures chocolate bon bons - a key ingredient in Magnum Temptation - and so drives up her score. (www.lowebrindfors.se)
Catch the Oreo - New AR App from Oreo
Get up! The first augmented reality smartphone app you cannot play while sitting down. OREO has just launched a new game app where users have to catch falling Oreos from a spaceship. (www.adtomic.dk)
The chocolate bar with 6,000 excuses
How do you increase sales with 24%, generate 2,3 mill. earned media impressions and generate more than 20,000 stories online? With a sticker! See the brand activation campaign Ogilvy Denmark created for Marabou Milk Chocolate (of Mondeléz) to turn around their sales using an unusual combination of shopper marketing, onpack promotion and social media marketing ...
BURGER KING - PROUD WHOPPER
In 2014, Burger King introduced the Proud WHOPPER®, a burger wrapped with the colors of the rainbow. People flocked to Burger King to find out what was so different about this WHOPPER®. But when they opened the wrapper, they found the same WHOPPER® they’ve always loved. The message on the wrapper simply said: “we are all the same inside.” (http://www.davidtheagency.co ...
Magnum 5 Kisses
we created five unique games, all set in Paris, where the prince is kidnapped and you, the heroine, set out to save him. Via a partnership with Twitter, a bird is there to help you along the way. When you succeed, you’re rewarded with a “kiss”, and the possibility to brag to your friends via social media.(www.lowebrindfors.se)
KitKat Mail
KIT KIT, when pronounced by Japanese, sounds like 'kitto katsu' which also means 'surely win'. With this happy coincidence, KIT KAT has been established as a good luck charm for the most important day in a Japanese student's life - university entrance exams. Our challenge, was to find a new, innovative and meaningful way to expand this brand beyond the student target, increa ...
X-mas Table Relay Race
McDonald’s created three Christmas themed hamburgers. In Sweden, Christmas is traditionally about “julbord” (literally Christmas Table, with foods either loved or loathed). To promote our burgers, we created a Facebook-application called the Xmas Table Relay Race. A competition encouraging people to create their own Christmas Table. With friends and the chance to win ...
Good as Gold - Magnum Gold
How do you stand out in the ice cream category? The opportunity to live up to the expectations that magnum sells more than ice cream, it was time to make statement with an ice cream that only a leader can think of. They came up with Magnum Gold and made it limited edition and aimed to sell only 75 million units.
The Record Re-Calculator - McDonald's
DDB Stockholm made the London Olympics kid-friendly, with the "Record Recalculator," an app that takes world records from track & field Olympics events and "recalculates" them, using the kid's name, age, height and shoe size, to create an achievable goal for kids to try and beat. An event in Sweden let kids try and beat world records in real lif ...
McDonald's: Track My Maccas
After the client has finished the fairly dubious checking process, 3D enlarged reality transforms eatery tables into stages, letting clients choose fixing and locate about it. For instance, one of the stories, joined by the activity, goes like this: "To make awesome Chicken McNuggets we require extraordinary chicken pieces. So we got our own from Eagle Farm, ...
McDonald's Chalkboard Menu
In a new campaign by DDB Warsaw, McDonald’s presents its unique daily offers on a chalkboard menu in front of its busiest restaurant in Warsaw. The menu items are hand-drawn by a graffiti artist on a full-size advertising billboard. The billboard presents fresh ingredients of McDonald’s food, seasonal items and a variety of lunch and breakfast menus (http ...
Lucky Iron Fish: Shape of Health
The Lucky Iron Fish™ is strategically partnered with multiple NGO's in Cambodia for distribution of the fish. The potential market for the fish is worldwide as iron deficiency occurs in the developing and developed world and there is an opportunity to create business opportunities in the developed world to sponsor support of the product in the developing world. ( ...
EMOJI ORDERING - DOMINO'S Cannes Lions 2015
Domino's made life a whole lot easier for customers by allowing them to order their pizza through Twitter - with words, or more extaordinarily, with a simple pizza Emoji. This month it then announced pie eaters would also be able to place Emoji orders through text messages. (http://creativity-online.com)
Coinoffers- ClickForCoins
Coins, was introduced in 2011 and in this period McDonald’s distributed approximately 5 million virtual Coins across all media platforms allowing consumers to collect the virtual currency through an app in exchange for real Coinoffers products at McDonald’s.
Link: https://www.ddb.com/blog/conferences/ddb-copenhagen-wins-grand-prix-at-danish-effies/
Lions Health - Grand Prix for Pharma
With few knowing about TG (Triglyceride ), let alone caring about it, we needed to do something different to educate and inform them of the dangers. Our research showed our audience was a lot more interested in fishing than TG. So who better to share diet and exercise information than a pair of wise-cracking fish? (http://www.digitaslbi.com)
Refer ...
Burger King Anti Preroll
No one hates Youtube ads more than Burger King’s young dude target market. So we didn’t make a Youtube ad. We made 64 of them, all customised to the videos we knew our consumers were watching. We turned a media placement our consumers loathed into the perfect place to have a conversation.
Link: http://www.colensobbdo.co.nz/portfolio/anti-pre-roll/
Dill Restaurant Lidl
Its a common belief that low price means low quality. Lidl tried very hard to make their customers belief that they can get high quality at low price. To change this mindset of Swedish consumers about discount store, they opened up a restaurant in Stockholm. They rearranged the name Lidl to DiLL which was a huge success and was fully booked and crowded. No one new that all ...
Steinlager 'Believe'
Loin Nathan with the help of DDB launched a campaign for Football world cup. Relaunching the can from 1987 again to work as their lucky charm and help them to win the world cup. Despite of not being the official sponsor Steinlager managed to get most of the market share.
The Billboard that turned into wrapper
Keeping in mind the fact that Christmas is the best time for open happiness Ogilvy & Mather created an outstanding campaign for Coca Cola in USA. During Christmas, they had this innovative idea of turing outdoor poster into gift wrapper.