Tags: Industry: Food,HealthcareCompany: AstraZeneca plc.Agency: DigitasLBiCountry: United StatesPrize: Cannes Lion PrizeYear: 2015Language: EnglishTopics: Social Marketing
With few knowing about TG (Triglyceride ), let alone caring about it, we needed to do something different to educate and inform them of the dangers. Our research showed our audience was a lot more interested in fishing than TG. So who better to share diet and exercise information than a pair of wise-cracking fish? (http://www.digitaslbi.com)
Reference: http://www.takeitfromafish.com/