Tags: Industry: FoodCompany: MagnumAgency: Lowe,Lowe BrindforsCountry: SwedenYear: 2011Type of content: Video case studyLanguage: EnglishTopics: Advertising, Digital Marketing
Pleasure Hunt
We follow a young pleasure seeker, who in true acrobatic style, makes her way through the internet whilst interacting with different brands. Her objective is to get to the new Magnum Temptation ice cream. Along the way she captures chocolate bon bons - a key ingredient in Magnum Temptation - and so drives up her score. (www.lowebrindfors.se)