Tags: Industry: FoodCompany: Burger KingAgency: DavidCountry: United StatesPrize: Cannes Lion Prize,DAD AwardsYear: 2015Language: EnglishTopics: Emotional Marketing
In 2014, Burger King introduced the Proud WHOPPER®, a burger wrapped with the colors of the rainbow. People flocked to Burger King to find out what was so different about this WHOPPER®. But when they opened the wrapper, they found the same WHOPPER® they’ve always loved. The message on the wrapper simply said: “we are all the same inside.” (http://www.davidtheagency.com)