Tags: Industry: FoodCompany: McDonald'sAgency: DDBCountry: PolandYear: 2012Creative Concept: Chalkboard,DimensionType of content: Video case studyLanguage: EnglishTopics: Advertising
In a new campaign by DDB Warsaw, McDonald’s presents its unique daily offers on a chalkboard menu in front of its busiest restaurant in Warsaw. The menu items are hand-drawn by a graffiti artist on a full-size advertising billboard. The billboard presents fresh ingredients of McDonald’s food, seasonal items and a variety of lunch and breakfast menus (https://www.ddb.com/)