Honey Maid: Love
We made a commercial about what makes families, family. And we received a lot of comments. See what we did with them. (https://www.youtube.com)
Newcastle Brown Ale: "IF WE MADE IT"
When Newcastle chose not to produce couldn’t afford an actual big game spot, Droga5 pulled out all the stops to show the world the ad Newcastle would have made, if they could have. A microsite at IfWeMadeIt.com housed teasers, trailers, focus groups and even “behind-the-scenes” footage featuring Anna Kendrick and Keyshawn Johnson for the co ...
Lidl bosses milk
We targeted this one man - Bosse. And let the whole country know it. If we could convince him, we could convince anybody. So we re-designed the milk carton and re-named the milk to Bosse's milk. Then it was on billboards all over the country. Then all milk cartons, in all Lidl stores where re-printed with the new design. (http://www.eurobest.com)
Rexona - Bad Timing
Launch of Rexona in Vietnam coincided with World Cup. They saw world cup as a barrier rather than an opportunity because Rexona could have been easily ignored during the world's most nosiest event. There was a need to link Rexona to Football. They paired up technology that had never been seen before in Vietnam with something all men. Constantly think about, women. T ...
Budweiser - Ice Cold Index
On a hot day, nothing’s better than an ice-cold beer. But wouldn’t it be amazing if as the temperature went up the price of beer came down? So this year we made this fantasy a reality, with the Budweiser Ice Cold Index: the hotter the day, the less you pay, all summer long. The free app showed your local temperature and how much you’d save that day. It e ...
Zappos Baggage Claim Game
The day before Thanksgiving is notorious for being the busiest travel day of the year. All those lines and delays. It’s not much fun. So we decided to bring a little Zappos.com happiness to weary, unsuspecting travelers by turning a baggage claim into a game. On that day, when passengers arrived to claim their bags, they were met with a pleasant surprise: the chance to ...
