Jeff Gordon: Test Drive 2 | Pepsi Max
Racing champion Jeff Gordon teams up with Pepsi MAX to pull a prank on an unsuspecting automotive journalist who had questioned the authenticity of the original "Test Drive." (https://www.youtube.com)
ANZ GAYTMS - ANZ Cannes LIons 2014 Winner
GAYTMS was a collaboration with Whybin\TBWA Group Melbourne and ANZ, to mark ANZ becoming the principal partner of the Sydney Gay and Lesbian Mardi Gras. The Glue Society redesigned 10 ATMs in Sydney’s CBD into handcrafted artworks bejewelled with colourful rhinestones and textures. Each unique GAYTM was inspired by gay and lesbian iconography to ce ...
GT RIDE Case Study
Temperament in top form: Two mates challenge each other in our interactive film to see who gets to drive the fast car. The passenger doesn’t have much to laugh about during the road trip, getting made fun of by his driving mate again and again. Packed into the story, the viewer gets to know all about the most important highlights of the pro_cee’d GT, e.g. about the 204 PS en ...
Engineer Challenge for SNCF by TBWA & DAN PARIS - Case Study
The most serious game ever designed, to recruit the best engineers for French railway company SNCF. (https://www.youtube.com/)
I AM PLAYR Beta: Preview
I Am Playr is a first person association football video game with social network elements. It is available on the social–networking website Facebook. Jointly developed by WeRInteractive and Big Balls Productions, the gamer plays as a professional footballer in a first person perspective taking in events both on and off the football ...
Nike Catch The Flash
A combined street and online game where 50 Nike runners in fully reflective Vapor Flash Jackets were chased with camera flashes on Vienna's dark streets and, thanks to a GPS data trasferring app, online at the same time. (http://www.jvm.com/)
Zappos Baggage Claim Game
The day before Thanksgiving is notorious for being the busiest travel day of the year. All those lines and delays. It’s not much fun. So we decided to bring a little Zappos.com happiness to weary, unsuspecting travelers by turning a baggage claim into a game. On that day, when passengers arrived to claim their bags, they were met with a pleasant surprise: the chance to ...
