Tags: Industry: ConsultingCompany: SncfAgency: TBWACountry: FrancePrize: London International AwardsYear: 2014Creative Concept: Game,RecrutingLanguage: EnglishLevel: Market level - Changing the targetTopics: Digital Marketing
The most serious game ever designed, to recruit the best engineers for French railway company SNCF. (https://www.youtube.com/)