Last Call by 13th Street the First Interactive Theatrical
The call coming from inside the theater. That's the thought behind Last Call, an interactive horror film in which the main character calls a random audience member for help. In Last Call, a new German movie, the characters are finally willing to listen.Audience members supply their cell numbers at the beginning of the ...
BMW - Flash Projection.flv
The video shows the BMW experimenting 3D advertising machine. Aside from with commercials, BMW has managed to push themselves even further with this latest gimmick. BMW has come up with a new technique that “burns” their logo into the viewers’ eyes. By placing a large Profoto Pro-7B flash unit behind a movie projection screen, the BMW logo is brigh ...
Eddy Terstall Twitflicks | www.adzag.co
Eddy's TwitFlicks is a spontaneous action where movie lovers of Netherlands with a simple tweet and a donation of your choice to help with the realization of the new film by Eddy Terstall , " Deal." To thank you for your donation Eddy makes a movie which you have conceived the idea as a donor. (http://www.eddystwitflicks.nl/)
Mini Coca Cola in Mini Kiosk
Coca-Cola worked with advertising firm Ogilvy & Mather Berlin to promote its miniature Coke cans at mini newsstand kiosks with mini vending machines in five German cities. Each promotional kiosk contained a miniature vending machine that dispenses 7.5-ounce mini-Coke cans, as well as a human vendor. (http://www.kioskmarketplace.com/)
All eyes on the S4
Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. It's inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes. (https://www.youtube.com/) ...
WallDecaux: Mercedes Key To Viano Campaign
Mercedes-Benz Vans with the slogan "Key to Viano"offer the unprecedented opportunity to control digital advertising displays using their own remote car keys. Every time a remote car key -- no matter for which brand of car -- was operated, the side door of a digital Viano opened, and different kinds of passengers descended the vehicle: sometimes wei ...
Nike Catch The Flash
A combined street and online game where 50 Nike runners in fully reflective Vapor Flash Jackets were chased with camera flashes on Vienna's dark streets and, thanks to a GPS data trasferring app, online at the same time. (http://www.jvm.com/)
LEGO Builders of Sound - Making-Of
For the launch of Star Wars 3D: Episode 1 Lego asked for an innovative and attention-grabbing promotion to advertise the LEGO Star Wars sets. (http://www.serviceplan.com)
WWF Ant rally (Case Study)
“Help” and “Ban the saw” – these are some of the slogans held aloft by hundreds of thousands of ants in a demonstration for the preservation of their habitat. An unusual protest march for the nature conservation organization WWF. (http://www.bbdo.de/en/)
Prof. Dr. Dr. h.c. mult. Hermann Simon (born 10 February 1947 in Hasborn, Germany) is a German author and BUSINESS leader. He is chairman of Simon-Kucher & Partners, Strategy & Marketing Consultants. Simon is an expert in strategy, marketing and pricing. An ongoing online survey (in German language countries) vote him the most influential management thinker after Peter Drucker. Simon has a ...
Theodore Levitt (March 1, 1925, Vollmerz, Main-Kinzig-Kreis, Germany – June 28, 2006, Belmont, Massachusetts) was an American economist and professor at Harvard Business School. He was also editor of the Harvard Business Review and an editor who was especially noted for increasing the Review's circulation and for popularizing the term globalization. In 1983, he proposed a definition for corporate ...
