The Invisible Drive
MERCEDES-BENZ B-CLASS F-CELL is the first hydrogen fuel cell technology ready for serial production worldwide. Its an alternative drive system that is already on the road with o.o emission. That means invisible to the environment. This thought was made real with a spectacular event - the first invisible car to drive through Germany. By covering one side of the B-Class F-CELL ...
DEUTSCHE STIMMKLINIK
Die Stimme jedes Menschen ist einzigartig. Für manche ist die Stimme Lebensgrundlage: Schauspieler, Sänger, Synchronsprecher und Erzähler sind beruflich abhängig von einer funktionsfähigen Stimme. Verändert sich die Stimme oder versagt sie, brauchen diese Menschen Hilfe. Die bekommen sie in der ersten Deutschen Stimmklinik. (http://www.mutabor.de)
Reference: http:/ ...
Please Dont Make Up Drive
Given a shockingly high figure of half a million car crashes a year caused by women drivers applying make-up (in the UK alone), awareness of this underestimated danger needs to be raised. Based on this insight the aim of a viral video by DDB Berlin and Volkswagen is to address a target audience of young women drivers and educate them about the danger of putting on make ...
Nazis against Nazis – Germany's most involuntary charity walk
How can a small town defend itself against an annual neo-Nazi demonstration after twenty years of legal action have failed? By changing the demonstration into a positive and joyful event: Germany’s first involuntary charity march. The longer the neo-Nazis march, the more money they raise. And even more provocatively, for an organisa ...
Wall and Chain: a story of breaking down walls
Airbnb believe that people can “Belong Anywhere” and they embrace this new sense of freedom. For them, we have created an integrated campaign that celebrates the 25thanniversary of the fall of the Berlin Wall by telling a true and emotive story – The Wall and Chain. (http://vccp.de)
Free the Forced
There were about 160,000 padlocks on the bridge, and Cheil Germany put extra 3,500 blue padlocks spelling out “FREE THE FORCED”. Each lock, representing a woman who was suffering from forced marriage, displayed a QR code for passers-by to scan with their smartphones. Scanning the QR code directs them to a website where more information is laid out. (www.cheil.com)
&nbs ...
Friends of the Earth: Tree Concert
The BUND want residents and tourists Berlin animate for donations for the preservation of endangered 400,000 city trees. The Agency solved the task very imaginative: they organized a charity concert with an original Testimonial - a 100 year old chestnut tree. For him, especially a unique musical instrument was built, a touch-sensitive membran ...
BMW - Flash Projection
Serviceplan Munich used the after image effect for a completely new brand experience. This advertisement did not use direct visible logo and by doing so it creates more intense connection with the target. This advertisement was shown on cinema and after the advertisement ends, audience were asked to close their eyes and they were surprised to see BMW logo.
Incredible sharpness
In 2013 WMV wanted to increase their sales of knifes. It was a difficult challenge fro them as most of their customers were based online and check the reciepes on blogs, communties etc. WMF came with the first HTML 5 banner which slices the web browser into peieces which shows that how shaprf their knives are.
The EVOC Indestructible Billboard
Publicis Munich has produced a stunt in the streets of Berlin for outdoor sports brand EVOC to highlight the protective nature of their backpacks.
The EVOC backpack absorbs up to 80% of any impact to the back. Passers-by were invited to punch a backpack on an “Indestructible Billboard”.
Link to full case: https://publicisworldwide.wordpress.com/2012/ ...
Philharmoniker Hamburg - Acousticons App
To bring back the classical music back in to every day life and specially to address young audiance. They used digital media and created an app called Acousticons. With is app it is now possible all over the world to send text messages using musical compilments. In this app you can add emoticons with sound = acousticon.
Link: http://www.ak ...
OBI "Renovated Billboards"
OBI pushes ads for DIY stores beyond showing paint, saws or hammers by advertising more beautiful homes. On different run down houses, OBI renovates an area the size of an advertising billboard. (https://www.youtube.com)
Hornbach Hammer
The DIY store chain HORNBACH does not just sell products, they supply passion for their customer's DIY projects. To manifest this, HORNBACH bought a tank and forged it into a DIY icon: 7000 hammers. The integrated campaign represents the journey of the hammer, how it became a symbol, as well as the hype that followed. (http://www.dandad.org)
Laut Gegen Nazis "Like-Attack" (EN)
Our first call to the online protest against the NPD in Facebook has been adopted with great success. Hundreds comment posts had to the administrators of the NPD Facebook page yesterday suffered and still take a lot of female users and users in the operation "Like Attack" part. Although the possibilities of online were to post demonstrators, limited fast, bu ...
Bic: Universal Typeface
The "Universal Typeface" project was initiated to honor BIC's Cristal ballpoint pen – of which more than 100 billion pieces have been produced since 1950. A unique campaign that manages to combine digital penmanship and demographic data from all around the world in a single physical typeface. On theuniversaltypeface.com we're collecting the handwritings of p ...
DHL TROJAN MAILING case film
The competition carried our parcel as well as our message. This message not only amused pedestrians in the street but also spread all over the world. With over 4 million views within the first days the video was among the 10 top most popular Youtube videos and become number one topic on twitter. Then blogs, the press and TV stations all over the world joined in. In t ...
THE SOCIAL SWIPE - Cannes Lions 2014 Winners Case Study
A single credit card swipe donates 2 EUR and presents the result right away on the screen of the interactive billboard. Film sequences show how the bound hands of an imprisoned Filipino child are freed or how a slice of bread is cut for the daily meal of a familiy in Peru. (https://www.kolle-rebbe.de/)
adidas case film
Adidas is positioning the campaign as the biggest global push in the company's history. Using the strapline "All in or Nothing" the campaign features some of the world's best footballers. (http://www.theguardian.com/)
SIXT WI-FI GUERILLA IDEA.
Airports usually have loads of car renting firms trying to pitch their offer to the customer. Here’s a great guerilla marketing idea for German company SIXT at the Hamburg airport: setup a couple of wifi stations and give them each a different name. What you’ll get is cheap but effective wifi advertising. (http://www.brandinfection.com/)
Guerrilla Marketing campaign by Novocortex - Scratches on Your Car
it's been placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were printed on Static Paper. This paper has no glue on it and sticks due to static electricity. (http://novocortex.com/)
