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Free the Forced

Free the Forced

 

Free the Forced

There were about 160,000 padlocks on the bridge, and Cheil Germany put extra 3,500 blue padlocks spelling out “FREE THE FORCED”. Each lock, representing a woman who was suffering from forced marriage, displayed a QR code for passers-by to scan with their smartphones. Scanning the QR code directs them to a website where more information is laid out. (www.cheil.com)

 

 

Tags: Industry: Government,No Profit
Company: United Nations
Agency: Cheil
Country: Germany
Prize: Cannes Lion Prize,Eurobest
Year: 2013
Type of content: Video case study
Language: English
Topics: Emotional Marketing, Social Marketing