Tags: Industry: TravelCompany: Airbnb,AirbnbAgency: VCCPCountry: GermanyPrize: DAD AwardsYear: 2014Creative Concept: Emotion,Sharing,TravellerLanguage: EnglishLevel: Marketing mix level - AdvertisingTopics: Emotional Marketing
Airbnb believe that people can “Belong Anywhere” and they embrace this new sense of freedom. For them, we have created an integrated campaign that celebrates the 25thanniversary of the fall of the Berlin Wall by telling a true and emotive story – The Wall and Chain. (http://vccp.de)