250 years ago, in 1766, Sweden became the first country in the world to introduce a constitutional law to abolish censorship. To honour this anniversary, Sweden is now the first country in the world to introduce its own phone number. Call today and get connected to a random Swede, anywhere in Sweden and talk about anything you want.( https://www.theswedishnumber.com/)
Lidl bosses milk
We targeted this one man - Bosse. And let the whole country know it. If we could convince him, we could convince anybody. So we re-designed the milk carton and re-named the milk to Bosse's milk. Then it was on billboards all over the country. Then all milk cartons, in all Lidl stores where re-printed with the new design. (http://www.eurobest.com)
Dill Restaurant Lidl
Its a common belief that low price means low quality. Lidl tried very hard to make their customers belief that they can get high quality at low price. To change this mindset of Swedish consumers about discount store, they opened up a restaurant in Stockholm. They rearranged the name Lidl to DiLL which was a huge success and was fully booked and crowded. No one new that all ...