Jaagore - Push the Pin
Power of 49, a Jaago Re initiative for women, was launched with an objective to awaken women, who form 49 percent of India’s voter base, inspiring them to cast an informed and independent vote and exercise the power they have to make or break a government in this forthcoming election. The campaign was conceptualised from the insight that women constitute 49 per ...
Skype Coca-Cola Christmas Booth
The Hello Happiness Phone Booth accepts bottle caps instead of coins to make a free three-minute international phone call. The booths were installed at labour camps where the workers live, making it easy for them to call home, any day at any time. Through the booth, every time a worker opened a Coke they were able to share a few minutes of happiness with their f ...
Heineken Fans of the world Tribal DDB Amsterdam
It's been created a platform that allows the different Heineken markets to tell their brand stories in a relevant and engaging way, while staying true to the brand. And to use each other’s stories to create a social super brand and a super social brand. Within just 3 months, over a million of new interactions. (http://www.ddbgroup.nl/en)
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HAPPY ID - Coca Cola Cannes Lions 2014 Winner
Coca-Cola “Happy ID” invites all Peruvians to make happiness a part of their identity by smiling in their National Identity Document (ID) photos. (http://www.coca-colacompany.com/)
Cannes Lions 2014 Winner / Foca - Football Religion (Grey Brasil)
Together with Brazil's gorvernment, we recognized football as a religion, so soccer fans are supported by the Religious Freedom Law and have the right to leave work to support their team. We created a website where fans can add the team they want to watch. Then, an app sends an email to their boss informing the rights that the fre ...
HEINEKEN NEW ZEALAND, TUI BEER 'TUI CATCH A MILLION' case study
As a sponsor of NZ Cricket, Tui Brewery needed to create a better experience for more fans to come to games - and drink Tui. Change the way people watched the game - and get them to pay for it: get people to purchase and wear orange Tui ‘Catch a Million’ T-shirts to the game. Catch a six (like a home run) in the crowd with one hand. ...
Walkers - Ambient Sandwich Case Study
To prove that Walkers can make any sandwich more exciting, we planned a day of surprise events that would make the quiet village of Sandwich in Kent become national news. The events delighted local people, and through a PR strategy that combined traditional and social media, we engaged millions of people across the country. (http://www.amvbbdo.com/)
Guerilla Marketing Example - Coca-Cola Happiness Vending Machine
A Coca-Cola vending machine delivered “doses” of happiness – everything from fresh flowers to pizza – to unsuspecting students on a college campus in New York. The hit viral video inspired dozens of similar stunts around the world and left Coke fans forever wondering, “Where Will Happiness Strike Next?” (http://www.coca-colaco ...
Maaza vs Frooti Vs Slice 2015 Commercial faceoff
Three of the popular mango drinks brand, ‘Frooti’ from the flagship mango drink brand of Parle Agro, ‘Maaza’ from Coca Cola and PepsiCo’s ‘Tropicana Slice’ have engaged in a creative tussle to lure the mango lovers to their brand this summer. (http://www.exchange4media.com/)
Project Re: Brief - Harvey Gabor - Re-imagining Coca-Cola, "Hilltop"
With the help of Billy Davis and Roger Cook, this line became a song and was recorded by The New Seekers, a popular British singing group. However it was art director Harvey Gabor’s idea to create ‘The First United Chorus of the World’, transforming Backer’s song into a joyous celebration of unity and resulting in one of the mo ...
Budweiser - Ice Cold Index
On a hot day, nothing’s better than an ice-cold beer. But wouldn’t it be amazing if as the temperature went up the price of beer came down? So this year we made this fantasy a reality, with the Budweiser Ice Cold Index: the hotter the day, the less you pay, all summer long. The free app showed your local temperature and how much you’d save that day. It e ...
Beer_Gloss_case_history.mp4
San Valentino è una data impossibile da evitare e non fatto per i bevitori di birra, perché i ragazzi sono costretti a uscire con amiche, una cena romantica bere vino e champagne e comprare i regali inutili. Abbiamo lanciato un irresistibile nuovo regalo: le prime lucidalabbra alla birra. In questo modo abbiamo offerto bevitori di birra l'esperienza di marca più diver ...
Coca-Cola Happiness Flag: It's Here! - 2014 FIFA World Cup™
The faces of football fans from 207 countries made it onto the pitch at Arena de Sao Paulo before the opening match of the 2014 FIFA World Cup as Coca-Colaunveiled “The Happiness Flag” before an estimated global audience of more than 1 billion people. The largest-ever, digitally produced Photomosaic® flag used more than 2 ...
Diet Coke Presents: The Slender Vender
Diet Coke fits beautifully into one's lifestyle -- and so does its Slender Vender: The thinnest vending machine in the world. It fits where others can't and may show up in a place you'd least expect. Discover how people react when they see it. (http://www.coca-colacompany.com/)
Mini Coca Cola in Mini Kiosk
Coca-Cola worked with advertising firm Ogilvy & Mather Berlin to promote its miniature Coke cans at mini newsstand kiosks with mini vending machines in five German cities. Each promotional kiosk contained a miniature vending machine that dispenses 7.5-ounce mini-Coke cans, as well as a human vendor. (http://www.kioskmarketplace.com/)
#CannesLions 2012 Gold Outdoor: SHARE A COKE
COKE has always been an integral part of people coming together. But in our digital world, the way we connect has changed. We had to jump start some real conversations – with people you may have lost touch with, or were yet to meet. And nothing reminds you more of someone than their first name. So we printed the 150 most popular Australian names on CO ...
UTEC - Potable Water Generator
The University of Engineering and Technology of Peru (UTEC) required a spectacular idea to announce the opening of course registrations for 2013. Although many young people aspire to go to university, engineering is often not the first choice for students. Inspired by UTEC’s rallying cry, “Ingenuity In Action”, Mayo Draftfcb wanted to highlight the positive impact ...
Douwe Egberts - Bye Bye Red Eye
Early morning departures are an arduous aspect of airline travel most passengers are familiar with, to which Coffee Company Douwe Egberts have offered respite. Coming up with a device that promises to ease the drudgery of airport lounge waiting rooms, the brand have produced the world’s first yawn detecting vending machine, Bye Bye Red Eye, installed at Johan ...
COKE HAPPINESS REFILL
Para a Coca-Cola, felicidade é estar presente na vida dos adolescentes. E para os adolescentes, felicidade é estar conectado. Assim surgiu a primeira máquina de Coca-Cola que dá créditos de internet, integrando ponto de venda, celulares e experiência de marca. (http://www.ogilvy.com.br/)
Coca-Cola Village
Incredible case study of a facebook campaign in Israel, The Coca Cola village is one of the biggest summer event for children in Israel. This year, the Coca Cola village decided to use facebook to promote this summer camp. In This video you are going to discover a real creative use of facebook and how they put the virtual world of facebook with the real world. (https://www.yout ...
